Zillow, Trulia, Realtor.com, Bane or Bust Part 2 – Marketing

In Part One, Blair Thompson, spoke about the possibility of these syndicated models of evaluation being effective on homes everywhere as well as Sherman Oaks.  This part will analyse some of the factors in determining if an agent should be “buying” into the syndication of their listings.  This can be divided into 2 parts – 1) is it good for the client, the home seller 2) is it a good thing for the agent?

1) Is it good for the Home Seller?  In marketing it is a rule that the magnitude of exposure is directly proportional to the effectiveness of the marketing campaign.  There is no bad publicity, if you will.  This rule is complicated however when you talk about effective marketing.  This is not a homogenous product.  Houses are all individual and in order for an agent to sell a particular house most effectively they need to have been in the house, seen it, felt the vibe.  The way syndications are set up, most leads to a particular house do not go to the listing agent or the listing office or even an agent in the geographic area of the house.  So when a client calls in, they are generally not getting the best or right information.  With the extreme avaliability of information on the internet from past sales, current seller status, pictures, and the like somebody inquiring about a particular house wants to get new information from the agent. Most of the times this can only be had from the actual home visit.  So for the actual sale of a house thru said syndicaiton, the best source of information is from the actual listing agent, not a random unknowledgeable person who has paid for the lead.  In the area of Sherman Oaks where I sell homes, each house needs to be treated individually.  My conlcusion is that the increased exposure is likely not a positive thing when it comes to increased sales prices, decreased marketing times, and the best buyer for the house.  Many potential buyers will surely be sent away from a particular house by erroneouse information and bad sales techniques of the random recipient of the lead.

I will speak about syndication from the standpoint of the agent in Part 3 of this series.

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About Blair Thompson

Blair Thompson has been selling homes throughout the Los Angeles Area centering on Sherman Oaks and the San Fernando Valley for 20 years. Working with sellers and buyers on the first time condo right up to the Multi-Million Dollar Estate he has experience with most any situation. His business is based on refferals past clients, friends and business associates he prides himself on his high level of service and extremely high customer satisfaction. Using a high service hands on approach he consistently gets the highest value possible for his home selling clients and insures that his buyer clients get the home of their dreams. In the rapidly changing field of real estate sales, Blair prides himself on keeping pace with technology and the best and newest ways to conduct business from electronic signatures, automated listing information, to the multitude of ways to communicate via text, email, facebook or email. He still values the old fashioned morals and ethics to earn repeat business

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